This high-performance list is comprised of Affluent Seniors. These individuals maintain a high net worth and spend wisely. They live life to it's fullest and often use their vast resources for entertainment and travel. They have discretionary income and use it to look and feel good about themselves.
This file has been overlaid with over 400 response segments covering all characteristics of how these consumers live, what they spend their money on, and what hobbies and interests they pursue.
This database has played a vital role in the success of many successful Direct Marketing campaigns.
These individuals are excellent prospects for all types of consumer offers including magazine subscriptions, travel, insurance, health & fitness and much, much more.
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