North Shore Animal League America Non-Sweeps Donors Mailing List

North Shore Animal League America is the world's largest no-kill animal rescue and adoption organization saving pets' lives since 1944.

SEGMENTS COUNTS THROUGH 03/31/2025
100,784 TOTAL UNIVERSE / BASE RATE $90.00/M
 74,441 24 MONTH DONORS    
 46,053 12 MONTH DONORS     + $10.00/M
 30,424 6 MONTH DONORS     + $15.00/M
 17,439 3 MONTH DONORS     + $20.00/M
 6,197 30 DAY HOTLINE     + $25.00/M
  NON RECIPROCAL FEE     + $20.00/M
  CATALOG/PUBLISHER RATE     $65.00/M
  **U.S. OFFERS ONLY**    
DESCRIPTION
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North Shore Animal League America (NSALA) donors support their mission to rescue, nurture, adopt and educate the public about the plight of homeless animals through spay/neuter. rescue and advocacy initiatives. Each year nearly 18,000 pets are placed in loving homes as a direct result of the generous funding and assistance the organization receives from these donors.

*NSALA restricts access to their names to U.S. offers only.

NSALA offers several ways for donors to contribute financially including:

  • Direct Donations
  • Dog and Cat Sponsorships
  • Gift Sponsorships
  • Tribute Programs - Legacy Lane Bricks, Legacy Photo Tiles
  • Memorial Donations
  • Planned Giving
  • Seniors for Seniors
  • Vehicle Donations
  • Workplace Giving
  • Gifts of Stock, Life Insurance

NSALA Traditional Non-Sweeps Donor Demographics:

  • 75% Female
  • 62 Average Age
  • $69,000 household income
  • 65% Married
  • 45% College Educated

NSALA donors come from all walks of life with a common bond of a love for pets. They also express their compassion for many humanitarian, children’s, and health/disease causes. Look to NSALA for key segments that will work for a wide variety of consumer appeals including fundraising, publishing, catalog, sweeps offers, general merchandise, insurance and financial services.

To learn more about the NSALA mission, “Adopt a Mutt-i-gree™” please visit www.animalleague.org.

ORDERING INSTRUCTIONS
POPULARITY: 100
MARKET: CONSUMER
CHANNELS: Mailing List  
SOURCE: DIRECT RESPONSE 
PRIVACY: UNKNOWN 
DMA?: YES - MEMBER
STATUS: PREFERRED PROVIDER
GEO: USA 
GENDER: 75% FEMALE 21% MALE  
SPENDING: $14.00 AVERAGE ORDER 
SELECTS
$10+   $11.00/M
$15+   $15.00/M
$20+   $20.00/M
GENDER/SEX   $8.00/M
MULTI DONOR   $7.00/M
SCF   $8.00/M
SINGLE DONOR   $7.00/M
STATE   $8.00/M
ZIP   $8.00/M
ADDRESSING
KEY CODING  $3.00/M
CHESHIRE LABELS  $9.00/M
EMAIL  $75.00/F
P/S LABELS  $9.00/M
ZIP TAPE  $15.00/F
RELATED LISTS
WILAND NONPROFIT/FUNDRAISING/DONOR DATABASE
WORLD WILDLIFE FUND
ASPCA(AMERICAN SOCIETY FOR THE PREVENTION OF CRUELTY TO ANIMALS)
NATIONAL WILDLIFE FEDERATION MEMBER DONORS
NATURAL RESOURCES DEFENSE COUNCIL (NRDC)
SPECIAL OLYMPICS INTERNATIONAL
ANIMAL KINGDOM - DONORS & PET OWNERS
OCEAN CONSERVANCY
THE DOG HOUSE DONORS
AMERICAN LUNG ASSOCIATION DONOR MASTERFILE