North Shore Animal League America Non-Sweeps Donors Mailing List

North Shore Animal League America is the world's largest no-kill animal rescue and adoption organization saving pets' lives since 1944.

SEGMENTS COUNTS THROUGH 03/31/2025
100,784 TOTAL UNIVERSE / BASE RATE $90.00/M
 74,441 24 MONTH DONORS    
 46,053 12 MONTH DONORS     + $10.00/M
 30,424 6 MONTH DONORS     + $15.00/M
 17,439 3 MONTH DONORS     + $20.00/M
 6,197 30 DAY HOTLINE     + $25.00/M
  NON RECIPROCAL FEE     + $20.00/M
  CATALOG/PUBLISHER RATE     $65.00/M
  **U.S. OFFERS ONLY**    
DESCRIPTION
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North Shore Animal League America (NSALA) donors support their mission to rescue, nurture, adopt and educate the public about the plight of homeless animals through spay/neuter. rescue and advocacy initiatives. Each year nearly 18,000 pets are placed in loving homes as a direct result of the generous funding and assistance the organization receives from these donors.

*NSALA restricts access to their names to U.S. offers only.

NSALA offers several ways for donors to contribute financially including:

  • Direct Donations
  • Dog and Cat Sponsorships
  • Gift Sponsorships
  • Tribute Programs - Legacy Lane Bricks, Legacy Photo Tiles
  • Memorial Donations
  • Planned Giving
  • Seniors for Seniors
  • Vehicle Donations
  • Workplace Giving
  • Gifts of Stock, Life Insurance

NSALA Traditional Non-Sweeps Donor Demographics:

  • 75% Female
  • 62 Average Age
  • $69,000 household income
  • 65% Married
  • 45% College Educated

NSALA donors come from all walks of life with a common bond of a love for pets. They also express their compassion for many humanitarian, children’s, and health/disease causes. Look to NSALA for key segments that will work for a wide variety of consumer appeals including fundraising, publishing, catalog, sweeps offers, general merchandise, insurance and financial services.

To learn more about the NSALA mission, “Adopt a Mutt-i-gree™” please visit www.animalleague.org.

ORDERING INSTRUCTIONS
POPULARITY: 100
MARKET: CONSUMER
CHANNELS: Mailing List  
SOURCE: DIRECT RESPONSE 
PRIVACY: UNKNOWN 
DMA?: YES - MEMBER
STATUS: PREFERRED PROVIDER
GEO: USA 
GENDER: 75% FEMALE 21% MALE  
SPENDING: $14.00 AVERAGE ORDER 
SELECTS
$10+   $11.00/M
$15+   $15.00/M
$20+   $20.00/M
GENDER/SEX   $8.00/M
MULTI DONOR   $7.00/M
SCF   $8.00/M
SINGLE DONOR   $7.00/M
STATE   $8.00/M
ZIP   $8.00/M
ADDRESSING
KEY CODING  $3.00/M
CHESHIRE LABELS  $9.00/M
EMAIL  $75.00/F
P/S LABELS  $9.00/M
ZIP TAPE  $15.00/F
RELATED LISTS
WILAND NONPROFIT/FUNDRAISING/DONOR DATABASE
ASPCA(AMERICAN SOCIETY FOR THE PREVENTION OF CRUELTY TO ANIMALS)
WORLD WILDLIFE FUND
NATIONAL WILDLIFE FEDERATION MEMBER DONORS
NATURAL RESOURCES DEFENSE COUNCIL (NRDC)
SPECIAL OLYMPICS INTERNATIONAL
THE DOG HOUSE DONORS
ANIMAL KINGDOM - DONORS & PET OWNERS
OCEAN CONSERVANCY
AMERICAN LUNG ASSOCIATION DONOR MASTERFILE