Hemmings Motor News product buyers reach buyers of products on their website. They have purchased die cast cars, t-shirts, calendars, hats and other items that show their love of all things cars. Many of these purchased items have the Hemmings logo imprinted on them showing that they have admiration and respect for the publisher of the magazines they read.
These products buyers are receptive to all vertical mailers in retail and web based businesses but because they are an older, affluent and educated audience, this male audience will also respond well to financial and news publications, travel and credit card offers, investment opportunities, apparel and general merchandise offers. |
