|
COUNTS THROUGH 04/28/2025 |
|
|
1,800,000 |
TOTAL UNIVERSE / BASE RATE |
$85.00/M |
135,000 |
AVERAGE MONTHLY HOTLINE |
+
$20.00/M
|
405,000 |
3 MONTH HOTLINE |
+
$10.00/M
|
810,000 |
6 MONTH HOTLINE |
+
$5.00/M
|
|
The winter holiday season is affectionately known as “the most wonderful time of the year”. It is the time when social calendars quickly fill up with shopping, baking, decorating, school activities, parties and entertaining. With the New Year right around the corner, these known dieters choose to “eat now” and resolve to diet and exercise later. Once the New Year has begun, so have the diet plans for these Post Holiday Dieters. They have gone online to find a diet that will fit in with their lifestyles. Some only have to loose those pesky 10-15 pounds. For others, the weight loss needed is more significant. No matter how much weight these dieters want to loose, it is a challenge to loose the weight and keep it off! These Post Holiday Dieters are purchasing products and services to help them succeed and get their food consumption back on track after this festive season has ended. They have all purchased various types of diet products, cook books, herbal supplements, vitamins and publications either online or via direct mail, to help them achieve their desired goal.
|
|
MARKET: |
CONSUMER |
CHANNELS: |
|
SOURCE: |
MULTI SOURCED, DIRECT RESPONSE |
PRIVACY: |
CONFIRMED OPT-IN |
DMA?: |
YES - MEMBER |
STATUS: |
PREFERRED PROVIDER |
GEO: |
USA |
GENDER: |
65% FEMALE 35% MALE |
SPENDING: |
$35.00 AVERAGE ORDER |
|
1 MONTH HOTLINE |
$20.00/M |
3 MONTH HOTLINE |
$10.00/M |
6 MONTH HOTLINE |
$5.00/M |
AGE |
$5.00/M |
ETHNIC/ETHNICITY |
$10.00/M |
GENDER/SEX |
$5.00/M |
INCOME SELECT |
$5.00/M |
MEDIA |
|
PHONE NUMBER |
$20.00/M |
STATE |
$5.00/M |
ZIP/SCF |
$5.00/M |
ADDRESSING |
KEY CODING |
$5.00/M |
4-UP CHESHIRE |
NO CHARGE |
4-UP P/S LABELS |
$10.00/M |
CD ROM |
$50.00/M |
DISKETTE |
$50.00/M |
EMAIL |
$50.00/M |
FTP |
$50.00/M |
NTH NAME |
NO CHARGE |
ZIP + 4 |
NO CHARGE |
ZIP TAPE SET-UP |
$5.00/M |
|