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Hispanics are the fastest growing minority group in the U.S. with more than $300 billion in buying power. Hispanic households receive an average of 50 direct mail pieces per year, compared to 500 or more in the general population. Hispanic consumers are not as jaded as the general market and are much more likely to read and respond to direct mail. Demogaphic data suggests that direct mail is the only effective marketing medium to access this lucrative market.
Utilizing a rule based system that applies computer rules for first names, surnames, surname prefixes and suffixes, and geographic criteria in a specific order identifies the ethnicity, religion, and language preference of an individual.
Household/demographic selections at $5/M include:
Age
Income
Wealth
Gender
Household Compositin
Length of residence
Marital Status
Number of Children
Occupation
Interest Selections at $10/M include:
Adult Dating Services Membership Clubs
Apparel Interest Military
Athletic Lifestyle Motorcycle Owner
Auto Interest New Vehicle Purchaser
Cable Internet Services Number of Cars
Vehicle Market Value Online Auction
Computer Products Opportunity Seeker
Country of Origin Outdoors Lifestyle
Cultural Lifestyle Religion
Date Of Birth Surveys & Sweepstakes
Debt Consolidation Technology
Do-It-Yourself Telecommunications
Home Value Travel
Health & Fitness Truck Owner
Home Improvement Weight Loss
Internet User Language Preference
Investor
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