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The Alesco Boat Owners database allows marketers to reach men and women who own boats ranging from aluminum fishing boats to private yachts.
This mailing list is comprised of outdoor lovers and recreational boaters who enjoy boating, sailing, and yachting open waters like oceans, lakes, and rivers. They take their boats out during the warm summer months to fish, water ski, swim, and snorkel. Affluent boaters often cruise the open seas to visit various ports of calls in locations such as Hawaii or the Florida Keys. They buy sailboats, powerboats, jet boats, motor boats, cabin cruisers, houseboats, pontoons, and yachts.
Besides recreational use, many boats are used commercially including fishing boats, ferries, cruise liners, tug boats, and cargo carriers. Recreational and commercial owners have the discretionary income to buy products including swim wear, anchors, boat trailers, fishing gear, ladders, propellers, prop shafts, swim platforms, sail gear, life jackets, radios, first aid kits, navigational gear, buoys, cabin accessories, dock bumpers, rails, hooks, flares, deck chairs, collectibles, and boat-themed home decor.
Purchasers of the Boat Owner’s mailing list would include sporting goods stores, boat manufacturers, lifestyle magazines, first aid and safety providers, marinas, boat repair shops, financial institutions, insurance providers, and credit card issuers.
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