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A major characteristic that defines the Generation Nation = X Affluent Consumers consumers is their need for overall balance in their lives. This need for personal harmony reflects in their parenting styles, their work ethics and in their personal relationships. It is their belief that balance in all these areas will ultimately lead to peace of mind. They spend heavily on products and services designed with this goal. Due to their wealth, they have the discretionary income to go on upscale vacations, contribute to environmental and green causes, support political candidates and buy upscale products and services for themselves.
The Generation Nation=X Affluent Consumers happily buy books, subscribe to newsletters, attend seminars and subscribe to magazines that promote ways to help them achieve the balance and peace of mind they seek. Having been the first generation to grow up with TV as their regularly scheduled babysitter, the Generation Nation=X is very media savvy and is especially direct mail/online responsive. The Generation Nation=X Affluent Consumers list is made up of GenX’ers who have incomes of $125K+, high net worth and are mostly homeowners. Take advantage of the Generation Nation=X Affluent Consumers known traits – credit card users, broadband subscribers, internet buyers, mail order buyers and retail buyers - to help make your next campaign, whether it’s direct mail, e-mail or a multi-channel marketing campaign a success. |
