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Business Marketing Book Buyers from Professional Solutions targets career-oriented individuals who have purchased marketing books.
There is tremendous growth and change in business marketing. Marketers are looking beyond traditional assumptions and adopting new frameworks, theories, models and concepts. They are also moving away from the mass market and preoccupation with the transaction. Relationships, partnerships, and alliances are what define marketing today.
These well-educated professionals are stably employed with great benefits. Eager to improve their skill and further their education, they frequently enroll in career advancement seminars, graduate education courses, and professional development workshops and seminars. To stay current in their field they purchase business publications and subscriptions as well as other products and services related to their field. |
