|
COUNTS THROUGH 05/01/2013 |
|
|
| 175,000 |
TOTAL UNIVERSE / BASE RATE |
$150.00/M |
| 175,000 |
BOAT TYPE |
NO CHARGE
|
| 175,000 |
PROPULSION |
NO CHARGE
|
| 175,000 |
MODEL YEAR |
NO CHARGE
|
| 175,000 |
MANUFACTURER |
NO CHARGE
|
| |
ONE X USE 1 TO 20M |
$150.00/M
|
| |
ONE X USE 20M TO 50M |
$125.00/M
|
| |
ONE X USE OVER 50M |
$100.00/M
|
| |
UNLIMITED USE FOR ONE YEAR |
$200.00/M
|
| |
SELECTS-SEGMT. DATA APPENDING |
$40.00/M
|
| |
INCOME APPEND |
$40.00/M
|
| |
AGE OF OCCUPANT APPEND |
$40.00/M
|
| |
CHILDREN IN HH APPEND |
$40.00/M
|
|
|
|
WATERFRONT HOMES WITH BOATS DATABASE . . .
MAJOR APPLICATIONS
· Docking Accessories and Products
· Boat Repair Services
· Watertoys
· Waterfront repair
· Sporting Goods
· Travel and many more!
SOURCE
The Boat Owners Database is updated quarterly and is built from state registration data, Coast Guard documentation, and numerous proprietary sources. The waterfront calulations are based on address Lat-Lon that are geo-coded to be within 100 yards of a body of water. This includes coastal as well as inland lakes.
GEOCODING AND MAPPING
This pricing is in addition to the mail data pull and includes geocoding and mapping records and selecting records that fall into a specified area, that can be determined by a given mileage from a location, a given mail quantity, a delineated trade area, or other criteria.
PERSONIX CODING
PERSONIX Lifestyle codes are used to target mailing records (applied after other selection criteria). The appropriate PERSONIX codes are selected based on modeling or segment descriptions. TMT modeling to target mailings based on PRIZM are priced on a project basis.
PERSONIX coding set-up fee: $150
Select by PERSONIX codes: $10/M
Append data w/PERSONIX coding: $38/M
Geo coding and mapping of data records: $300
ENHANCEMENT
Data from the Waterfron home and boat owners Database is available to enhance your house file. Please contact your Target Marketing Technologies representative for additional details.
|
|
| MARKET: |
BUSINESS AND CONSUMER |
| CHANNELS: |
|
| SOURCE: |
COMPILED LISTS, BUYERS |
| PRIVACY: |
UNKNOWN |
| DMA?: |
NO |
| STATUS: |
STANDARD PROVIDER |
| GEO: |
USA |
|
|
| APPEND DATA W/PERSONIX CODING |
$38.00/M |
| BOAT LENGHTS OF 5 TO 150 FEET |
NO CHARGE |
| BOAT TYPES, IE: BASS, SAIL, MOTOR YACHT, ETC. |
NO CHARGE |
| GEO CODING AND MAPPING OF DATA RECORDS |
$300.00/M |
| MANUFACTURER BRANDS (1881 MAKES) |
NO CHARGE |
| MODEL YEARS 1995 THROUGH 2013 |
NO CHARGE |
| PRIZM CODES |
|
| PROPULSION: INBOARD, OUTBOARD |
NO CHARGE |
| SELECT BY PERSONIX CODES |
$10.00/M |
| STATE |
NO CHARGE |
| ADDRESSING |
| KEY CODING |
PLEASE INQUIRE |
| CD ROM |
$3.50/F |
| EMAIL |
NO CHARGE |
| SHIPPING |
$2.50/F |
|
