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The VIVA Hispanic Book Club database consists of dedicated Hispanic readers who have responded to reading a variety of books & magazines. Whether you are looking to target a poetry, literature, fiction, science fiction or romance, the VIVA Hispanic Book Club has identified responders and buyers to both direct mail and online book offers. These avid Hispanic readers will often snuggle up with a book on a regular basis.
Recommeneded Usage:
These Hispanic Book Club members are excellent prospects for book offers, textbook offers, travel offers, credit offers, retail offers, book club memberships and more.
Consider the facts:
-1 in 6 Americans are of Hispanic origin
- 65% of Hispanic Americans are millennials (age 22 to 35)
-20% of Hispanic Americans report that they read for fun on a daily basis
- Hispanic Americans that read tend to have a higher household income than those who do no read on a regular basis
How our data is compiled:
Our file is compiled using multiple sources including: Lifestyle Questionaires, Memberships, Internet/On-Line Surveys, Off-Line Surveys, Opt-In Email, Newsletters, Direct Response, Publications, Compiled Lists, Credit Card Transactions, Mail Order Purchases. We verify our database on a monthly basis and process the database through the National Change of Address (NCOA) file. The List is also CASS certified to ensure furher accuracy.
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