|
These married females are responsible for managing the resources of the household. These married females are domestic engineers, professionals and business owners, making many household and business decisions.
Women are responsible for most of the financial decisions both in the household and at work, often using the same products at home as at work.
Available for postal, telemarketing, and/or emailing, these responsive consumers are great prospects for credit card offers, home-related items, catalog/magazine offers, child-related products and services, automobile service offers, and shopping discounts.
INTERESTS:
Credit Card Users 15 MM
Mail Order Buyers 11 MM
Presence of Children 13 MM
Infomercial Buyers 3 MM
Working Moms 7 MM
New Movers 3.5 MM
New Issue Credit Cards 4 MM
Ethnic 12 MM
Religion 5 MM
LIST SOURCE
Direct Mail and Online
SELECTION INCLUDES
Name/Address/Income/Geo/Age
Credit Card/E-Mail Address
SUGGESTED USAGE
Sweeps and Contests, Insurance, Magazine Offers, Accessories & Catalogs, Travel, Mail Order, etc. |
