|
COUNTS THROUGH 05/31/2025 |
|
|
9,022,134 |
TOTAL UNIVERSE / BASE RATE |
$100.00/M |
9,022,134 |
POSTAL ADDRESSES |
$100.00/M
|
8,104,308 |
OPT-IN EMAIL ADDRESSES |
$125.00/M
|
751,845 |
1 MONTH HOTLINE |
+
$20.00/M
|
|
These newborns, babies and toddlers are in the diaper wearing stagees of development. These families have unique needs for products like baby food, car seats, baby furniture, diapers, etc. New parents are responsive consumers who put their childrens needs first and will avidly respond to a host of direct mail and email marketing offers.
|
|
MARKET: |
CONSUMER |
CHANNELS: |
|
SOURCE: |
REGISTRATIONS & SURVEY DATA |
PRIVACY: |
OPT-IN |
DMA?: |
YES - MEMBER |
STATUS: |
STANDARD PROVIDER |
GEO: |
USA |
GENDER: |
60% FEMALE 40% MALE |
|
AGE |
$10.00/M |
CREDIT CARD |
$10.00/M |
EDUCATION LEVEL |
$10.00/M |
ETHNIC |
$10.00/M |
GENDER |
$10.00/M |
HOMEOWNER/RENTER |
$10.00/M |
INCOME |
$10.00/M |
LENGTH OF RESIDENCE |
$10.00/M |
MAIL ORDER BUYER |
$10.00/M |
MARITAL STATUS |
$10.00/M |
OCCUPATION |
$10.00/M |
ONLINE BUYER |
$10.00/M |
RELIGION |
$10.00/M |
SCF/STATE/ZIP |
$5.00/M |
SPANISH SPEAKING |
$10.00/M |
ADDRESSING |
KEY CODING |
$5.00/M |
EMAIL DELIVERY (FLAT FEE) |
$50.00/F |
FTP |
$50.00/F |
|