Bits and Pieces --The Source For Clever Puzzles and Intriguing Gifts
The Bits and Pieces catalog features a collection of intriguing gifts, games, remote control toys and original jigsaws. This unusual collection includes items such as: puzzles, wooden games, mechanical banks, weather instruments, nesting dolls, solar wind spinners, garden stepping stones, novelty clocks and kaleidoscopes. These catalog buyers have spent an average of $47 per order on items priced from $9.95 to $149.99. The Bits & Pieces buyers are on average age 60+ with a median income of $50,000. Demographics shift slightly younger in 4th Quarter from gift buyers.
Internet Buyers buyers available to select or omit @ $20/M.
Product selects available:
Garden & Home
Children's Product - Toys
Toys & Games
Christmas Decor
Gift Givers - gift product buyers and gift certificate buyers
Customer Survey Information:
- 88% Enjoy mail order shopping
- Over half of all respondents purchased an item to give as a gift
- Buyers who bought merchandise other than jigsaw puzzles-
- 35% Gifts
- 29% Books/calendars/cards
- 27% Children's games/toys
- 65% Of the households have a pet
- Customers enjoy reading, crafts and hobbies, brain teasers, etc.
Bits and Pieces works well for the following types of offers:
- Apparel
- Books
- Collectibles
- Food & Cooking
- Juvenile
- Magazines
- Merchandise
- Women's hobbies and crafts
Sample mailing piece required for approval.
Gender:
71% Female
23% Male
6% Unknown
