The Living Green database consists of socially conscious households that share a broad and common concern for the protection and improvement of the environment. They purchase goods and services that promote this philosophy.
This segment contains Owners of Hybrid Automobiles. These vehicles combine a conventional propulsion system with a rechargeable energy storage system to provide better fuel efficiency. HEV's, as they are referred to, are viewed as a core segment of the future of the Auto market, given today's volatile oil rates.
Many of these auto owners have purchased these vehicles because of their reduced air pollution emissions. This coincides with their view that society should work to reduce its carbon footprint.
These consumers are an excellent audience for a multitude of offers incuding Natural and Organic products, Energy Efficiency savers, Environmental cause contributions and much more.
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