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These consumers sought out information on government grants on the internet and found a site promising an opportunity to obtain federal grant money for business, education, housing, and many more applications.
This site offered them a chance to enter their credit card information and enroll in a one week trial of a negative option grant search website. If they do not cancel they will be charged $69.95 per month for access to the website and other materials, where they can search for grants associated with their interests.
These money seekers who showed interest in this highly promotional offer are very responsive for mailers offering business opportunities, continuity offers, loans, credit cards, low end catalogs, and insurance offers.
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