TV Guide Mailing List

TV Guide, The Official Magazine of Television, is a weekly magazine connecting readers with Americas #1 leisure activity. Focused on celebrity and TV entertainment, it is igniting conversation and building a vibrant, younger community across the nation while still appealing to its loyal subscribers.

SEGMENTS COUNTS THROUGH 05/31/2025
503,006 TOTAL UNIVERSE / BASE RATE $110.00/M
 18,424 1 MONTH HOTLINE SUBSCRIBERS     + $17.00/M
 91,175 3 MONTH HOTLINE SUBSCRIBERS     + $13.00/M
 176,692 6 MONTH HOTLINE SUBSCRIBERS     + $9.00/M
 354,029 12 MONTH HOTLINE SUBSCRIBERS     $5.00/M
 25,494 CHANGE OF ADDRESS SUBSCRIBERS     + $15.00/M
 150,465 12 MONTH EXPIRES     $75.00/M
  CATALOG RATE     $80.00/M
  FUNDRAISING RATE     $75.00/M
  NON RECIPROCAL SURCHARGE     + $25.00/M
 420,470 RENEWALS     + $12.00/M
 94,087 GIFT GIVERS     + $12.00/M
DESCRIPTION
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First launched in 1953, TV Guide Magazine is currently capturing the attention of a whole new generation of TV viewers with an updated editorial focus. TV Guide's readership has evolved into one of the nation’s most influential, trend-setting audiences available on a grand scale.

The magazine is attracting millions of new subscribers with behind-the-scenes access, authoritative insight, breaking news, and riveting reviews. It empowers readers to make informed decisions, not just for maximizing their viewing experience, but also for their life experience. New special sections include Gift and Entertainment Guides, Health & Wellness, and “The Goods,” a product-driven column featuring everything from the hottest styles and accessories worn by TV personalities to the latest in gadgets and electronics.

Demographics:

  • 68 Average Age
  • 79% Attended College
  • 63% Married
  • 64% Employed Full or Part Time

TV Guide subscribers hold the unique position among its competitive set of having the highest ad recall in 21 of 26 ad categories.

ORDERING INSTRUCTIONS
POPULARITY: 100
MARKET: CONSUMER
CHANNELS: Mailing List  
SOURCE: DIRECT MAIL SOLD 
PRIVACY: UNKNOWN 
DMA?: YES - MEMBER
STATUS: PREFERRED PROVIDER
GEO: USA 
GENDER: 54% FEMALE 46% MALE  
SPENDING: $36.00 AVERAGE ORDER 
SELECTS
1 MONTH HOTLINE   $17.00/M
12 MONTH HOTLINE   $5.00/M
3 MONTH HOTLINE   $13.00/M
6 MONTH HOTLINE   $9.00/M
AGE   $15.00/M
CHANGE OF ADDRESS   $16.00/M
GENDER/SEX   $12.00/M
GIFT GIVERS   $12.00/M
INCOME RANGE   $15.00/M
LIFESTYLE   $18.00/M
PAID SUBSCRIBERS   $11.00/M
RENEWALS   $12.00/M
SOURCE   $12.00/M
STATE/SCF/ZIP   $10.00/M
ADDRESSING
KEY CODING  $3.00/M
EMAIL  $75.00/F
FTP  $75.00/F
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