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The participants involved in these action sports seek the adrenaline rush achieved through extreme sports. Their perceptions about the levels of danger involved distinguish their sport of choice with conventional sports.
Whether these athletes are X Game hopefuls or Winter X Game participants, they are all about the sport. From rock climbing, hang gliding, skydiving, ice climbing, motocross to snowboarding; speed, height, danger level and a high level of physical exertion make this not just a hobby for these participants, but a way of life. These enthusiasts prefer the challenge of individual sports versus the team effort.
Sport Selects available at and additional $10/M include:
BMX Cycling Motocross Mountain Biking Rollerblading
Power Boating Snow Skiing Snow Boarding Skateboarding
NASCAR Enthusiats Triathelete Water Skiing Wake Board/Wake Surf
Rock Climbing Skydiving
Average age range of these athletes is 23-33, with an average income of $45K. These young, active prospects are prime candidates for offers of music CD's, DVD's, video games, fast food, credit cards as well as magazines and sporting goods relating to their sport of choice. Durable clothing and trend setting apparel are appealing as well.
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