|
COUNTS THROUGH 08/31/2025 |
|
|
| 352,936 |
TOTAL UNIVERSE / BASE RATE |
$100.00/M |
| 352,936 |
POSTAL ADDRESSES |
$100.00/M
|
| 317,642 |
OPT-IN E-MAIL ADDRESSES |
$125.00/M
|
| 21,176 |
1 MONTH HOTLINE |
+
$20.00/M
|
|
|
|
These gambling enthusiasts have all answered an online internet survey that they wager money on horse racing. Many do so at horse racing tracks or through state licensed gambling parlors or over the internet. They are excellent prospects for all horse and gambling related offers as well as travel, credit card, sports offers, etc.
|
|
| MARKET: |
CONSUMER |
| CHANNELS: |
|
| SOURCE: |
RESPONSE GENERATED SURVEY DATA |
| PRIVACY: |
OPT-IN |
| DMA?: |
YES - MEMBER |
| STATUS: |
STANDARD PROVIDER |
| GEO: |
USA |
| GENDER: |
10% FEMALE 90% MALE |
|
|
| AGE |
$10.00/M |
| CHILDREN |
$10.00/M |
| CREDIT CARD |
$10.00/M |
| EDUCATION LEVEL |
$10.00/M |
| ETHNICITY |
$10.00/M |
| HOMEOWNER/RENTER |
$10.00/M |
| INCOME |
$10.00/M |
| LENGTH OF RESIDENCE |
$10.00/M |
| MAIL ORDER BUYER |
$10.00/M |
| MARITAL STATUS |
$10.00/M |
| ONLINE BUYER |
$10.00/M |
| STATE/SCF/ZIP |
$5.00/M |
| ADDRESSING |
| KEY CODING |
$5.00/M |
| CD-ROM (FLAT FEE) |
$25.00/F |
| EMAIL DELIVERY (FLAT FEE) |
$35.00/F |
| FTP |
$50.00/F |
|
