For today’s engaged men and women, pre-wedding event spending extends far beyond tuxedos and wedding gowns. The engaged life-stage includes big-ticket purchases like new cars, homes, furnishings and home remodeling. Engaged women are far more likely than single women to start a new exercise routine, try expensive cosmetics, and purchase lingerie.
These fiancés have requested wedding and honeymoon planning offers to help them plan for their special day. They are actively seeking information on everything to make it a perfect wedding—party favors, flowers, planners, bridal expos, hotels for guests, stationery, credit cards, bridal registries, bridal publications, honeymoon travel, and more. They have also indicated their wedding dates, which are available for timing life event marketing campaigns.
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