|
COUNTS THROUGH 04/28/2025 |
|
|
| 6,390,000 |
TOTAL UNIVERSE / BASE RATE |
$85.00/M |
| 350,000 |
AVERAGE MONTHLY HOTLINE |
+
$20.00/M
|
| 1,050,000 |
3 MONTH HOTLINE |
+
$10.00/M
|
| 2,100,000 |
6 MONTH HOTLINE |
+
$5.00/M
|
| 4,200,000 |
LAST 12 MONTHS |
|
|
|
|
The Lucky Sweeps and Lottery Players firmly believe there is a pot of gold at the end of the rainbow with their name on it. They line up to buy lottery tickets, flock to casinos and enter all types of sweepstakes. It is this belief that keeps them buying lottery tickets, frequenting casinos and entering sweepstakes over and over again thinking that their ship will come in!
These consumers are an ideal audience for business opportunity, subprime credit offers, travel and more! They are very direct mail responsive to offers for magazine/book offers, apparel and insurance!
|
|
| MARKET: |
CONSUMER |
| CHANNELS: |
|
| SOURCE: |
MULTI SOURCED, DIRECT MAIL, INTERNET |
| PRIVACY: |
CONFIRMED OPT-IN |
| DMA?: |
YES - MEMBER |
| STATUS: |
PREFERRED PROVIDER |
| GEO: |
USA |
| GENDER: |
50% FEMALE 50% MALE |
|
|
| 1 MONTH HOTLINE |
$20.00/M |
| 3 MONTH HOTLINE |
$10.00/M |
| 6 MONTH HOTLINE |
$5.00/M |
| AGE |
$5.00/M |
| ETHNIC/ETHNICITY |
$10.00/M |
| GENDER/SEX |
$5.00/M |
| GEO/GEOGRAPHICAL |
$5.00/M |
| INCOME SELECT |
$5.00/M |
| PHONE NUMBER |
$20.00/M |
| PRESENCE OF CHILD |
$5.00/M |
| ADDRESSING |
| KEY CODING |
$5.00/M |
| EMAIL |
$50.00/F |
| FTP |
$50.00/F |
|
