From decorating their home's interior to carefully landscaping their property for maximum curb appeal, these home-proud consumers spend their discretional income and free time in pursuit of the ideal nest. Selectable by home decorating, home improvement, gardening ranging from lawn and garden to organic vegetables to ornamental landscaping, these avid consumers eagerly buy from catalogs and subscribe to magazines.
Among other things, selectable elements include swimming pools, lawn service subscribers, catalog buyers, publications subscribers, home improvement store buyers, kitchen product buyers and interior decorators.
The Consumer Marketing Connection is a dynamic database product designed to deliver qualified prospects that can be targeted to a wide range of consumer markets and offers.
Leading multichannel data sources that include direct mail buyers and subscribers, internet buyers and responders, self-reported internet and direct mail surveys, direct response and government records are updated monthly and enhanced with comprehensive demographic, lifestyle and geo-demographic data. CMC identifies the highest quality prospects for each target marketer via a selection methodology that prioritizes source and channel data critical to the success of each offer.
Upon request, custom models can be created for marketers requiring pin-point targeting to reach their desired audience - usually with no up-front cost or minimum mailing commitment.
Email addresses opted-in for third party offers are available for CPM marketing campaigns.
| 200,000 |
Gardening Club Members |
| 750,000 |
Gardening Mail/Catalog |
| 500,000 |
Gardening Supplies |
| 5,000,000 |
Organic
|
| 8,000,000 |
Flowers |
| 4,000,000 |
Vegetables |
| 250,000 |
Kitchen Items |
| 10,000,000 |
Home Furnishing |
|
