| 
              COUNTS THROUGH 10/01/2025 | 
               | 
             
            
           
           | 
         
        
          | 52,796,500 | 
          TOTAL UNIVERSE / BASE RATE | 
          $50.00/M | 
         
        
          |  11,005,858 | 
          APPAREL BUYER   | 
           
            
      
      $50.00/M
      
		   | 
		 
        
          |  8,105,462 | 
          ELECTRONICS BUYER   | 
           
            
      
      $50.00/M
      
		   | 
		 
        
          |  6,479,336 | 
          VACATION / TRAVEL OFFER BUYER   | 
           
            
      
      $50.00/M
      
		   | 
		 
        
          |  3,002,385 | 
          GOURMET FOOD BUYER   | 
           
            
      
      $50.00/M
      
		   | 
		 
        
          |  4,754,102 | 
          MONTHLY CLUB SUBSCRIBERS (WINE, FLOWERS, ETC.)   | 
           
            
      
      $50.00/M
      
		   | 
		 
        
       
      
        
        
          | 
            
           | 
         
        
          
           
            The Active Online Shopper list consists of active online shoppers who have purchased products and/or services online within the last 6 months and have at least one major credit card.  These consumers love to shop online and use their internet savvy to find the best deals available.  They frequently purchase a wide variety of products online that include holiday / birthday gifts, vitamins and health products, the latest fashion accessories or the newest CD from their favorite artist.  Ideal usage for this list includes new store openings, catalogs, online sales & promotions and much more!  | 
         
        
       
      
  	   | 
      
      
        
          
            | MARKET: | 
            CONSUMER | 
           
          
            | CHANNELS: | 
            
 
 
 
  | 
           
          
            | SOURCE: | 
            COMPILED LISTS, OPT-IN E-MAIL, MASTERFILE ENHANCED, INTERNET/ON-LINE  | 
           
          
            | PRIVACY: | 
            CONFIRMED OPT-IN  | 
           
          
            | DMA?: | 
            NO | 
           
          
            | STATUS: | 
            STANDARD PROVIDER | 
           
          
            | GEO: | 
            USA  | 
           
          
            | GENDER: | 
            53% FEMALE 47% MALE   | 
           
          
         
        
          
          
            | 
            
             | 
           
          
            | 1 MONTH HOTLINE  | 
              | 
           
          
            | 12 MONTH HOTLINE  | 
              | 
           
          
            | 13 - 18 MONTH HOTLINE  | 
              | 
           
          
            | 13 - 24 MONTH HOTLINE  | 
              | 
           
          
            | 18 MONTH HOTLINE  | 
              | 
           
          
            | 24 MONTH HOTLINE  | 
              | 
           
          
            | 3 MONTH HOTLINE  | 
              | 
           
          
            | 4 - 6 MONTH HOTLINE  | 
              | 
           
          
            | 6 MONTH HOTLINE  | 
              | 
           
          
            | 7 - 12 MONTH HOTLINE  | 
              | 
           
          
            | AGE  | 
              | 
           
          
            | AREA CODE  | 
              | 
           
          
            | COUNTRY  | 
              | 
           
          
            | CREDIT CARD BUYERS  | 
              | 
           
          
            | DATE OF BIRTH  | 
              | 
           
          
            | DEMOGRAPHIC  | 
              | 
           
          
            | ETHNIC/ETHNICITY  | 
              | 
           
          
            | GENDER/SEX  | 
              | 
           
          
            | HOME OWNER  | 
              | 
           
          
            | HOTLINE  | 
              | 
           
          
            | HOUSEHOLD INCOME  | 
              | 
           
          
            | INCOME RANGE  | 
              | 
           
          
            | INCOME SELECT  | 
              | 
           
          
            | LIFESTYLE  | 
              | 
           
          
            | MAIL ORDER BUYERS  | 
              | 
           
          
            | MARITAL STATUS  | 
              | 
           
          
            | PHONE BUYERS  | 
              | 
           
          
            | PHONE NUMBER  | 
              | 
           
          
            | PRESENCE OF CHILD  | 
              | 
           
          
            | RECENCY  | 
              | 
           
          
            | RELIGION/RELIGIOUS  | 
              | 
           
          
            | RENTER  | 
              | 
           
          
            | SCF  | 
              | 
           
          
            | SPOKEN LANGUAGE  | 
              | 
           
          
            | STATE  | 
              | 
           
          
            | WEEKLY/BI-WEEKLY HOTLINE  | 
              | 
           
          
            | YEAR  | 
              | 
           
          
            | ZIP  | 
              | 
           
          
         
        
          
          
            | ADDRESSING | 
           
          
            | KEY CODING | 
             NOT AVAILABLE | 
           
          
            | CD ROM | 
              | 
           
          
            | EMAIL | 
              | 
           
		  
		 
        
		 |