Subprime Boomers - Boomers in Need of Credit Mailing List

These Subprime Boomers, aged 52-70, with low to lower middle incomes tend to juggle their finances to make ends meet. Whether due to bankruptcy, late payments, foreclosure or little to no credit history, the individuals on the Subprime Boomers file are not likely to have any health insurance or bankcards, although they may have retail and gas cards...

SEGMENTS COUNTS THROUGH 10/28/2024
4,953,432 TOTAL UNIVERSE / BASE RATE $75.00/M
 325,682 MONTHLY HOTLINE     + $10.00/M
  EMAILS     + $20.00/M
DESCRIPTION

These Subprime Boomers, aged 52-70, with low to lower middle incomes tend to juggle their finances to make ends meet. Whether due to bankruptcy, late payments, foreclosure or little to no credit history, the individuals on the Subprime Boomers file are not likely to have any health insurance or bankcards, although they may have retail and gas cards. These people make excellent candidates for various credit card offers ranging from secured cards to affinity cards and those that offer discounts, rewards or rebates, insurance, value and discount shopping opportunities as well as for sweepstakes offers and more. This file is GLB compliant.

 

ORDERING INSTRUCTIONS
POPULARITY: 99
MARKET: CONSUMER
CHANNELS: Mailing List Email List  
SOURCE: MOB, SELF-REPORTED, LIFESTYLE & TRANSACTIONAL DATA 
PRIVACY: OPT-IN 
DMA?: YES - MEMBER
STATUS: STANDARD PROVIDER
GEO: USA 
GENDER: 60% FEMALE 40% MALE  
SELECTS
AGE   $6.00/M
FINANCE LOAN HOLDERS   $10.00/M
GENDER   $6.00/M
NEW MOVERS   $15.00/M
PRESENCE OF CHILDREN   $5.00/M
STATE, ZIP, SCF   $5.00/M
SWEEPSTAKES ENTRANTS   $7.50/M
ADDRESSING
KEY CODING  PLEASE INQUIRE
EMAIL  $50.00/F
FTP  $50.00/F
RUNNING CHARGES  $8.00/M
ZIP+4  $6.50/M
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