|
COUNTS THROUGH 10/28/2024 |
|
|
4,953,432 |
TOTAL UNIVERSE / BASE RATE |
$75.00/M |
325,682 |
MONTHLY HOTLINE |
+
$10.00/M
|
|
EMAILS |
+
$20.00/M
|
|
These Subprime Boomers, aged 52-70, with low to lower middle incomes tend to juggle their finances to make ends meet. Whether due to bankruptcy, late payments, foreclosure or little to no credit history, the individuals on the Subprime Boomers file are not likely to have any health insurance or bankcards, although they may have retail and gas cards. These people make excellent candidates for various credit card offers ranging from secured cards to affinity cards and those that offer discounts, rewards or rebates, insurance, value and discount shopping opportunities as well as for sweepstakes offers and more. This file is GLB compliant.
|
|
POPULARITY: |
99 |
MARKET: |
CONSUMER |
CHANNELS: |
|
SOURCE: |
MOB, SELF-REPORTED, LIFESTYLE & TRANSACTIONAL DATA |
PRIVACY: |
OPT-IN |
DMA?: |
YES - MEMBER |
STATUS: |
STANDARD PROVIDER |
GEO: |
USA |
GENDER: |
60% FEMALE 40% MALE |
|
AGE |
$6.00/M |
FINANCE LOAN HOLDERS |
$10.00/M |
GENDER |
$6.00/M |
NEW MOVERS |
$15.00/M |
PRESENCE OF CHILDREN |
$5.00/M |
STATE, ZIP, SCF |
$5.00/M |
SWEEPSTAKES ENTRANTS |
$7.50/M |
ADDRESSING |
KEY CODING |
PLEASE INQUIRE |
EMAIL |
$50.00/F |
FTP |
$50.00/F |
RUNNING CHARGES |
$8.00/M |
ZIP+4 |
$6.50/M |
|