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Sites catering to women have grown by leaps and bounds – just ask Café Mom (a site developed to cater to moms of children in all stages of life) for one. It advertised on MySpace to attract women to grow its site. Women as a whole have become more responsive to word of mouth advertising. This is due in part to the growth of the social networking media and blogging. When visiting retail sites, moms will often base their decision to buy a product based on another mom’s review that has been posted. Savvy Retailers of children’s products and services recognized the value of word of mouth advertising early on and adapted their sites accordingly. Marketers must learn that to reach women today, you have to find them where they are. And that is online visiting sites developed specifically for them, community groups both online and offline and of course blogs.
These moms subscribe to magazines, book clubs, belong to Parent/Teacher organizations and attend parenting seminars. This new direct response database has been enhanced with the hottest new select on the market today, Trigger Data – new phones, new homes, newly issued credit cards along with lifestyle interests. Trigger data helps direct marketers identify consumers who are in the moment and ready to buy! Brand recognition, awareness and response is greatly realized when email is included in the mix. Take advantage of the Band of Mothers – Community Blogs known traits – credit card users, broadband subscribers, internet buyers, mail order buyers and retail buyers - to help make your next campaign, whether it’s direct mail, e-mail or a multichannel marketing campaign a success!
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