|
COUNTS THROUGH 07/09/2020 |
|
|
| 119,795,433 |
TOTAL UNIVERSE / BASE RATE |
$55.00/M |
| 13,691,000 |
AFRICAN AMERICAN |
|
| 13,950,100 |
HISPANIC |
|
| 4,199,400 |
ASIAN |
|
|
|
Today’s ethnic minority population often has higher education and buying power from previous generations making them a prime target for a wide variety of offers.
Various ethnic groups have often been found to have a propensity to identify with others with similar heritage. The file has is broken out by ethnicity including non-European and European regions:
African American Italian
Arabic Jewish
Asian Northern European
Asian / Non-Oriental Polynesian
French Scottish/Irish
German Southern European
Hispanic
This file has been enhanced to include many self-reported interests that can help focus your campaign. Call to inquire.
Data is compiled through public and proprietary sources. Sophisticated techniques have been applied to identify by survey, first and last name, and census reporting.
File is selectable by zip, state, county, radius or Congressional District. |
|
| MARKET: |
CONSUMER |
| CHANNELS: |
|
| SOURCE: |
COMPILED LISTS, MULTI-SOURCED |
| PRIVACY: |
UNKNOWN |
| DMA?: |
YES - MEMBER |
| STATUS: |
STANDARD PROVIDER |
| GEO: |
USA |
|
|
| ADULT AGE |
|
| AFRICAN AMERICAN PROFESSIONALS |
$10.00/M |
| CHILDRENS AGE RANGES |
|
| EDUCATION COMPLETED |
$7.00/M |
| ETHNIC COUNTRY CODE |
$15.00/M |
| ETHNICITY |
NO CHARGE |
| GENDER OF CHILD |
|
| GENDER/SEX |
|
| GENERATIONS IN HOUSEHOLD |
$2.00/M |
| GEO: CONGRESSIONAL DISTRICT |
$10.00/M |
| GEO: ZIP, COUNTY, STATE, AREA CODE, RADIUS |
NO CHARGE |
| HISPANIC COUNTRY OF ORIGIN |
$15.00/M |
| HOME MARKET VALUE |
$10.00/M |
| HOMEOWNER OR RENTER |
|
| INCOME (UP TO $250K+) |
|
| LANGUAGE PREFERANCE CODING |
$10.00/M |
| LENGTH OF RESIDENCE |
$2.50/M |
| MARITAL STATUS |
$2.50/M |
| NET WORTH |
$25.00/M |
| NUMBER OF CHILDREN |
$2.50/M |
| OCCUPATION |
$5.00/M |
| POLITICAL PARTY |
$7.00/M |
| RELIGION |
$10.00/M |
| SPECIAL INTERESTS (EACH) |
$7.00/M |
| VETERAN |
$7.50/M |
| ADDRESSING |
| KEY CODING |
PLEASE INQUIRE |
| EMAIL |
|
|
