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Hispanic households continue to grow in number, and their economic influence continues to be the largest growing of all ethnicities. Donors En Espanol will let your offer reach spanish speaking households, and these donors have actually donated based on an appeal sent to them in the spanish language.
While they are excellent prospects for spanish fundraising efforts, or bi-lingual campaigns, they are also excellent consumer targets for all offers that target the spanish speaking households. Offers for spanish publications, financial offers, insurance offers, cultural offers, childrens welfare causes, health causes, education, or religious offers.
In today's multi-cultural world, it becomes more important than ever to identify, not only the hispanic household, but to also identify those that may speak only spanish, or are bi-lingual, in order to maximize your offers potential. |
