|
COUNTS THROUGH 04/28/2025 |
|
|
| 5,830,000 |
TOTAL UNIVERSE / BASE RATE |
$85.00/M |
| 440,000 |
MONTHLY HOTLINE |
|
| 1,320,000 |
THREE MONTH HOTLINE |
|
| 2,640,000 |
SIX MONTH HOTLINE |
|
|
|
|
The basic philosophy of eating healthy is simple: use the pyramid! Whether male or female, young or old, today’s consumers are reaping the benefits of eating healthy and consuming natural foods. “You are what you eat” may sound like an old cliché, but it has never been more true than today. If you eat fresh, healthy foods you are going to feel the benefits of extra energy. These consumers take the premise “Living Healthy” to the extreme. No processed sugars or food additives are allowed in their diet. They religiously read the food labels on food packages to make sure they are buying and consuming the food that will make them stay healthy and fit! |
|
| MARKET: |
CONSUMER |
| CHANNELS: |
|
| SOURCE: |
MULTI SOURCED, INTERNET/ON-LINE, OPT-IN E-MAIL, DIRECT RESPONSE |
| PRIVACY: |
CONFIRMED OPT-IN |
| DMA?: |
YES - MEMBER |
| STATUS: |
PREFERRED PROVIDER |
| GEO: |
USA |
| GENDER: |
60% FEMALE 40% MALE |
| SPENDING: |
$45.00 AVERAGE ORDER |
|
|
| 12 MONTH HOTLINE |
$10.00/M |
| 3 MONTH HOTLINE |
$10.00/M |
| 6 MONTH HOTLINE |
$10.00/M |
| A/B SPLIT |
|
| AGE |
$5.00/M |
| CD-ROM |
|
| CREDIT CARD BUYERS |
|
| DISKETTE |
|
| EMAIL DELIVERY |
|
| ETHNICITY |
$10.00/M |
| FTP |
|
| GENDER/SEX |
$10.00/M |
| GEO SELECT |
|
| GEOGRAPHY |
|
| HOME OWNER |
$5.00/M |
| HOTLINE |
$20.00/M |
| HOUSEHOLD INCOME SELECT |
$5.00/M |
| MONTHLY HOTLINE |
$20.00/M |
| PHONE NUMBER |
$20.00/M |
| PRESENCE OF CHILDREN |
$5.00/M |
| RECENCY |
$20.00/M |
| SCF |
$5.00/M |
| STATE |
$5.00/M |
| ZIP |
$5.00/M |
| ADDRESSING |
| KEY CODING |
$2.50/M |
| A/B SPLIT |
|
| KEYING |
$2.50/M |
|
