|
COUNTS THROUGH 08/29/2025 |
|
|
| 1,200,000 |
TOTAL UNIVERSE / BASE RATE |
$85.00/M |
| 900,000 |
LAST 12 MONTHS |
|
| 100,000 |
MONTHLY H/L |
+
$20.00/M
|
|
|
|
The Country Time Rural Readers here like nothing more than kicking back and buying a good magazine or book to pass the time. They sit on their front porches to crack open the book or magazine they have purchased to enjoy a good read. These readers all reside in counties C & D. They love reading country themed magazines and books that reflect their way of life and their surroundings. Due to their rural location, they are very direct mail respondent to offers for credit, magazine/book offers, apparel, travel, insurance and more!
|
|
| MARKET: |
CONSUMER |
| CHANNELS: |
|
| SOURCE: |
MULTI SOURCED, DIRECT RESPONSE |
| PRIVACY: |
CONFIRMED OPT-IN |
| DMA?: |
YES - MEMBER |
| STATUS: |
PREFERRED PROVIDER |
| GEO: |
USA |
| GENDER: |
75% FEMALE 25% MALE |
| SPENDING: |
$35.00 AVERAGE ORDER |
|
|
| AGE |
$5.00/M |
| ETHNICITY |
$10.00/M |
| GENDER/SEX |
$5.00/M |
| GEO SELECT |
$5.00/M |
| INCOME SELECT |
$5.00/M |
| PHONE NUMBER |
$20.00/M |
| PRESENCE OF CHILDREN |
$5.00/M |
| ADDRESSING |
| KEY CODING |
$5.00/M |
| 4-UP CHESHIRE |
NO CHARGE |
| 4-UP P/S LABELS |
$10.00/M |
| CD-ROM |
$50.00/F |
| CHESHIRE LABELS |
NO CHARGE |
| DISKETTE |
$50.00/F |
| EMAIL |
$50.00/F |
| FTP |
$50.00/F |
| KEYING |
$5.00/M |
| NTH NAME |
NO CHARGE |
| P/S LABELS |
$5.00/M |
| RUN CHARGE |
$10.00/M |
| ZIP + 4 |
NO CHARGE |
| ZIP TAPE SET-UP |
$5.00/M |
|
