|
COUNTS THROUGH 04/28/2025 |
|
|
5,550,500 |
TOTAL UNIVERSE / BASE RATE |
$85.00/M |
300,000 |
1 MONTH HL |
+
$20.00/M
|
900,000 |
3 MONTH HL |
$15.00/M
|
1,800,000 |
6 MONTH HL |
$5.00/M
|
3,600,000 |
12 MONTH HL |
|
|
Resurgence in the art of sewing, quilting and other needlecrafts has increased the demand for products, supplies and information that cater to these interests. The buyers who make up the A Common Thread file are a ready audience for magazine, book, sewing supplies and other related products. They are known to be very direct mail responsive. The consumers here enjoy spending their free time leisurely working on projects that may become tomorrow’s family heirlooms. The projects could be very detailed and complex to simple sewing project that can be completed in an afternoon. This mostly female file can be selected by interest in addition to the other demographics available to help mailers hone in on the right audience for their offers. |
|
MARKET: |
CONSUMER |
CHANNELS: |
|
SOURCE: |
MULTI SOURCED, DIRECT RESPONSE |
PRIVACY: |
CONFIRMED OPT-IN |
DMA?: |
YES - MEMBER |
STATUS: |
PREFERRED PROVIDER |
GEO: |
USA |
GENDER: |
95% FEMALE 5% MALE |
|
AGE |
$5.00/M |
ETHNICITY |
$10.00/M |
GENDER/SEX |
$5.00/M |
GEO SELECT |
$5.00/M |
INCOME SELECT |
$5.00/M |
INTEREST |
|
PHONE NUMBER |
$20.00/M |
PRESENCE OF CHILDREN |
$5.00/M |
ADDRESSING |
KEY CODING |
$5.00/M |
EMAIL |
$50.00/F |
FTP |
$50.00/F |
|