FASHION PASSION - APPAREL BUYERS Mailing List

The consumers here have a “passion” for fashion. They frequent the malls for new clothes, shoes, and accessories to buy. Plus, they search online and shop from catalogs to find laidback current clothing with a California feel to clothes with an East Coast/Ivy League appeal. These direct marketers know what their audience wants. Jeans and other sportswear that provides a sexy, easy style to create a distinctly American look. This look is all the rage with both teens and young adults. And the Fashion Passion consumers can’t get enough of it. They routinely check out their favorite websites to view and buy what’s new. This savvy audience shops online, through catalogs and retail to buy just the right look for them.

SEGMENTS

COUNTS THROUGH 04/28/2025

3,900,000

TOTAL UNIVERSE / BASE RATE

$85.00/M

300,000

MONTHLY HOTLINE

+ $20.00/M

900,000

3 MONTH HOTLINE

+ $15.00/M

1,800,000

6 MONTH HOTLINE

+ $10.00/M

DESCRIPTION

The consumers here have a “passion” for fashion.

They frequent the malls for new clothes, shoes, and accessories to buy. Plus, they search online and shop from catalogs to find laidback current clothing with a California feel to clothes with an East Coast/Ivy League appeal. These direct marketers know what their audience wants. Jeans and other sportswear that provides a sexy, easy style to create a distinctly American look. This look is all the rage with both teens and young adults. And the Fashion Passion consumers can’t get enough of it. They routinely check out their favorite websites to view and buy what’s new.

This savvy audience shops online, through catalogs and retail to buy just the right look for them.

ADDRESSING

Key Coding

$5.00/M

4-up Cheshire

NO CHARGE

CHESHIRE LABELS

NO CHARGE

4-up P/S Labels

$10.00/M

DISKETTE

$50.00/F

CD-Rom

$50.00/F

FTP

$50.00/F

KEYING

$5.00/M

Zip Tape Set-Up

$5.00/M

NTH NAME

NO CHARGE

P/S LABELS

$5.00/M

RUN CHARGE

$10.00/M

ZIP + 4

NO CHARGE

ORDERING INSTRUCTIONS

To order this list, contact your List Broker and ask for NextMark List ID #255544 or click here to place your request.
Use NextMark List Order Entry Software or Bionic Media Planning Software
5,000 NAME MINIMUM ORDER $425.00 MINIMUM PAYMENT
85% NET NAME AVAILABLE ON ORDERS OF 35,000 OR MORE ($8.00/M RUN CHARGE)
EXCHANGE IS NOT AVAILABLE
PLEASE INQUIRE ABOUT REUSE
CANCELLATION FEE AT $150.00/F

MARKET:	CONSUMER
CHANNELS:
SOURCE:	MULTI SOURCED, DIRECT RESPONSE
PRIVACY:	CONFIRMED OPT-IN
DMA?:	YES - MEMBER
STATUS:	PREFERRED PROVIDER
GEO:	USA
GENDER:	75% FEMALE 25% MALE
SPENDING:	$85.00 AVERAGE ORDER