This high-performance list is comprised of Subscribers to a multitude of well known Outdoors Publications. These include periodicals geared to the serious outdoor adventurer. These individuals enjoy an array of activities including hiking, sailing, biking, camping and more. They have a great deal of disposable income and spend it on their hobbies. Often these individuals congregate with friends on outdoor excursions.
This file has been overlaid with over 100 response segments covering all characteristics of how these consumers live, what they spend their money on, and what hobbies and interests they pursue.
This database has played a vital role in the success of many successful Direct Marketing campaigns.
These individuals are excellent prospects for all types of consumer offers including magazine subscriptions, travel, hiking equipment, marinas, sports and recreation and much, much more. |