This high-performance list is comprised of Subscribers to a multitude of well known Boating & Yachting Publications. These include periodicals geared to the serious Boating Enthusiast. These individuals make Boating a priority in their leisure time. They maintain their vessels at the finest marinas and often entertain guests on their yachts. These individuals maintain a great deal of descretionary income and spare no expense in keeping their boat in top shape.
This file has been overlaid with over 400 response segments covering all characteristics of how these consumers live, what they spend their money on, and what hobbies and interests they pursue.
This database has played a vital role in the success of many successful Direct Marketing campaigns.
These individuals are excellent prospects for all types of consumer offers including magazine subscriptions, boating equipment, travel offers, sports and recreation and much, much more.
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