This high-performance list is comprised of Subscribers to a multitude of well known Sports, Fitness & Health Publications. These include periodicals geared to both Men and Women. For these individuals fitness is a way of life. They exercise regularly and keep up on new training techniques that keep them in peak physical condition. Most belong to gyms and fitness clubs. Many partake in classes like bicycling, spinning, aerobics, yoga and more.
This file has been overlaid with over 400 response segments covering all characteristics of how these consumers live, what they spend their money on, and what hobbies and interests they pursue.
This database has played a vital role in the success of many successful Direct Marketing campaigns.
These individuals are excellent prospects for all types of consumer offers including magazine subscriptions, health club memberships, training equipment, healthy living, sports and recreation and much, much more.
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