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These targeted consumers have all responded to a family health survey responding to questions concerning pregnancy, pre and post natal vitamins and other specific family health questions. Information on baby products was also included in the survey. Most importantly, a family member in the household just gave birth to a baby.
Having a baby is like any other household trigger. Triggers create more expenses, and credit cards can help pay for these expenses. Anyone who has recently had a baby or recently moved would agree that you will most likely spend more than you thought. These consumers have recently used their credit cards to purchase a variety of household and baby necessities.
Also available is age of child, number of children and marital status. This database is available for list rental, enhancement and licensing. |
