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The Well-To-Do Travelers is comprised of people who are 45+ years old, with incomes of $100,000+ who have identified themselves as active travelers. They are found through purchase transactions, and self reported surveys.
They travel for enjoyment, and travel often during the year. They are ideal for travel magazines, travel offers, apparell, gear, credit cards, telecommunications, automobiles, electronicis, fine dining, luxury hotels, golf, timeshare offers, and more.
These travelers are very loyal consumers. They will respond well to offers that enlighten, and inform them about new and exciting destinations, as well as offers that allow them to enjoy the benefits of travelling. |
