Affluent consumers in particular are taking the lead as early adopters of green living. They are becoming increasingly green-conscious and expecting their favorite luxury brands to go green along with them. They are also looking beyond their purchases to larger issues like protecting the environment, global warming, and personally preventing water and air pollution.
Through a proprietary segmentation system, Adstra Wealth has identified the nation’s high net worth consumers earning on average $150,000 who are exhibiting green buying and lifestyle behavior. These luxury consumers are concerned about their impact on the environment as indicated by their shopping preferences and media choices.
The individuals who can really make a difference in today’s green marketing campaigns are high income professional men and women who “think green” in all aspects of their lives. They incorporate green practices on a regular basis from supporting conservation groups to purchasing earth-friendly products to investing in green companies and funds.
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