|
COUNTS THROUGH 08/01/2025 |
|
|
| 983,147 |
TOTAL UNIVERSE / BASE RATE |
$70.00/M |
| 983,147 |
DO-IT-YOURSELFERS |
$70.00/M
|
| 772,468 |
AUTOMOTIVE REPAIR |
+
$10.00/M
|
| 581,119 |
HOME IMPROVEMENT |
+
$10.00/M
|
| 682,246 |
WOOD WORKING |
+
$10.00/M
|
| 191,115 |
DIY PUBLICATION SUBSCRIBERS |
+
$10.00/M
|
| 403,922 |
PRODUCT BUYERS |
+
$10.00/M
|
| 343,866 |
INTERNET BUYERS |
+
$10.00/M
|
| |
6 MONTH HOTLINE |
+
$5.00/M
|
| |
3 MONTH HOTLINE |
+
$10.00/M
|
| |
1 MONTH HOTLINE |
+
$15.00/M
|
| |
EMAIL ADDRESSES INQUIRE |
|
| |
FILE UPDATES MONTHLY INQUIRE FOR COUNTS |
|
|
|
|
THESE CONSUMERS TAKE PRIDE IN COMPLETING THE REPAIR OR IMPROVEMENT PROJECT THEMSELVES. THEY SUBSCRIBE TO A VARIETY OF DO-IT-YOURSELF PUBLICATIONS TO FURTHER THEIR KNOWLEDGE OF THE TASK AT HAND.
THESE DO-IT-YOURSELFERS ARE DEEPLY DEVOTED TO FAMILY AND ARE INTERESTED IN CURRENT EVENTS AND ISSUES RELATING TO IMPROVING FAMILY AND CHILDREN'S LIVES.
THEY ARE INTERESTED IN OFFERS OF TOOLS NEEDED FOR THE PROJECT, BE IT AUTOMOTIVE OR HOME. THEY ARE ALSO INTERESTED IN OFFERS OF INSURANCE TO PROTECT THEIR IMPROVEMENT INVESTMENTS.
AVERAGE AGE IS 40 AND AVERAGE INCOME IS $70,000.
|
|
| POPULARITY: |
 98 |
| MARKET: |
CONSUMER |
| CHANNELS: |
|
| SOURCE: |
COMPILED LISTS, DIRECT RESPONSE |
| PRIVACY: |
OPT-IN |
| DMA?: |
YES - MEMBER |
| STATUS: |
STANDARD PROVIDER |
| GEO: |
USA |
|
|
| 1 MONTH HOTLINE |
$15.00/M |
| 3 MONTH HOTLINE |
$10.00/M |
| 6 MONTH HOTLINE |
$5.00/M |
| AGE |
$15.00/M |
| AGE OF CHILDREN |
$15.00/M |
| CREDIT CARD BUYERS |
$15.00/M |
| GENDER/SEX |
$15.00/M |
| GUN OWNERS |
$15.00/M |
| HOME OWNER |
$15.00/M |
| HOME/PROPERTY CHARACTERISTICS |
$15.00/M |
| INCOME SELECT |
$15.00/M |
| LENGTH OF RESIDENCE |
$15.00/M |
| PC OWNER |
$15.00/M |
| PET OWNERSHIP/DOG OR CAT |
$15.00/M |
| PRESENCE OF CHILDREN |
$15.00/M |
| RV OWNERS |
$15.00/M |
| ADDRESSING |
| KEY CODING |
$2.00/M |
| DEMOGRAPHIC SELECTIONS |
$15.00/M |
| ELECTRONIC DELIVERY |
$50.00/F |
| STATE, SCF, ZIP |
$6.00/M |
|
