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Individual who are recently divorced are in a tranisiton period be it euphoric or extremely painful. These new singles are often setting up a new home, replacing furniture, cookware, audio and technical equipment and more. They may be going through a reinvention of self and are exploring new spiritual avenues, fitness programs and other self improvement opportunities. New singles may also be going through a defiant period, reinventing who they want to be and the type of partner they want to be with. Sports cars and travel opportunities may be of interest to this clientele. Often divorcees are charged with setting up a new household, and are in need of everything from furnishings and linens to pots and pans and home owner insurance. With their new-found freedom these singles are busy exploring new pastimes that they may have enjoyed prior to settling down such as sports, fitness, beauty and spa treatments. Many singles do not want to be alone. They will pursue new club memberships or cruises and travel. Many people in this ever growing population are empty nesters and have more disposable income for leisure activities. This group is interested in social networking and making a fashion statement as they dabble in the single scene. These people want to make changes to their lives. They are terrific prospects for marketers for entertainment, self-improvement, religious and spiritual offers, fashion, magazines, books, music, home decor, household goods, electronics, furniture, internet service, apparel, credit cards, insurance, financial and dating services. Some of these divorcees are experienceing credit challenges or are pursuing career opportunities to forge ahead. Send them your offer today! |
