Active buyers from the Jewish Book Club.
Upper-income buyers of Jewish books through direct mail. All have purchased a minimum of four titles on aspects of Jewish life, culture or history. More than half have family incomes in excess of $50,000.
The Jewish Book Club is a negative- option book club service. members receive a free subscription to the 64-page Jewish book news offering main selections, alternate selections, special discounts and book reviews in each issue.
Avg. unit of sale: $50+ |