|
COUNTS THROUGH 03/31/2025 |
|
|
| 1,402,119 |
TOTAL UNIVERSE / BASE RATE |
$55.00/M |
| 1,402,119 |
OUTDOOR ENTHUSIASTS |
$55.00/M
|
| 906,347 |
MAIL ORDER BUYERS |
+
$10.00/M
|
| |
6 MONTH HOTLINE |
+
$5.00/M
|
| |
3 MONTH HOTLINE |
+
$10.00/M
|
| |
1 MONTH HOTLINE |
+
$15.00/M
|
| |
EMAIL ADDRESSES - INQUIRE |
|
| |
FILE UPDATED MONTHLY INQUIRE FOR COUNTS |
|
|
|
|
THESE ACTIVE ENTHUSIASTS ENJOY A LIFESTYLE
THAT INCLUDES OUTDOOR SPORTS SUCH AS GOLF,
MOUNTAIN BIKING, TENNIS, SCUBA DIVING, HUNTING,
FISHING AND BOATING. THESE HOUSEHOLDS, WHERE ONE
OR MORE INDIVIDUALS ENJOY THESE ACTIVITIES,
ENGAGE IN INDIVIDUAL PARTICIPATION AS WELL AS
GROUP OR TEAM.
WITH AN AVERAGE AGE OF 30 AND AN AVERAGE HOUSEHOLD INCOME OF $65K THESE OUTDOORSMEN AND WOMEN ARE COMMITTED TO MAINTAINING A HEALTHY LIFESTYLE.
|
|
| MARKET: |
CONSUMER |
| CHANNELS: |
|
| SOURCE: |
DIRECT RESPONSE |
| PRIVACY: |
UNKNOWN |
| DMA?: |
YES - MEMBER |
| STATUS: |
STANDARD PROVIDER |
| GEO: |
USA |
| GENDER: |
40% FEMALE 60% MALE |
|
|
| 1 MONTH HOTLINE |
$15.00/M |
| 3 MONTH HOTLINE |
$10.00/M |
| 6 MONTH HOTLINE |
$5.00/M |
| AGE OF CHILDREN |
$10.00/M |
| DEMOGRAPHICS |
$10.00/M |
| ETHNIC/ETHNICITY |
$10.00/M |
| GENDER OF CHILD |
$10.00/M |
| HOME OWNER |
$10.00/M |
| INCOME SELECT |
$10.00/M |
| LENGTH OF RESIDENCE |
$10.00/M |
| LIFESTYLE SELECTIONS |
$15.00/M |
| MARITAL STATUS |
$15.00/M |
| OCCUPATION |
$15.00/M |
| PRESENCE OF CHILDREN |
$10.00/M |
| SPORT INTERESTS |
$10.00/M |
| ADDRESSING |
| KEY CODING |
$2.00/M |
| ELECTRONIC DELIVERY |
$50.00/F |
| RUSH FEE |
$100.00/F |
|
