Sweepstaking, like most hobbies, has become a social activity with sweepstakes clubs dotting neighbordhoods across the country not to mention the rise of online sweepstakes clubs. With a couple of hours per week on this hobby, the average sweeper can take in one or two smaller prizes per month. Just updated, Direct Response Sweepstakes Players are men and women sweepstakes players who have purchased books, magazines, methods, sweepstakes tickets and all types of "for entertainment only" products who can be selected by mmyy. In addition, demographic and lifestyle selection is available including income, dwelling type, occupation, ethnicity, hobbies, donor interest, buying interests, and much more. The average age of today's sweepstakes player is 30 with women making up 57% of all players. There are hundreds of millions of dollars in prizes to be claimed every year. An estimated 57 million Americans enter sweepstakes each year as American companies spent over $2.1 billion on contests and sweepstakes in 2020. Exclusive from JF Direct marketing, Direct Response Sweepstakes Players is filled with one of the quickest growing market segments in America and should be a must consideration for all marketers when planning their next direct response mailing.
Sweepstakes/Games MOB's is updated monthly with fresh names including an NCOA process to the entire file to ensure the very best in data hygiene and deliverability. |
