|
COUNTS THROUGH 05/21/2025 |
|
|
| 14,378,125 |
TOTAL UNIVERSE / BASE RATE |
$65.00/M |
| 14,378,125 |
TOTAL FILE |
+
$65.00/M
|
| 485,915 |
ONE-MONTH HOTLINE |
+
$10.00/M
|
|
|
|
The LSDI “Baby Boom Generation” file consists of individuals born between 1945 and 1960. These "baby boomers" are approaching or are in their retirement years and are excellent prospects for almost any offer: including health and fitness, financial, insurance, travel and leisure, and retirement. The file is NCOA'd quarterly and new names are added monthly.
The file is NCOA'd quarterly and new names are added monthly.
USAGE
AARP
AT&T
CITIBANK
GOLD'S GYM
LOS ANGELES PHILHARMONIC
MCI
MERRILL LYNCH
MONEY WORLD
NEW YORK LIFE
PAINE WEBBER
PRUDENTIAL SECURITIES
SPRINT
All 12 Month Usage
|
|
| MARKET: |
CONSUMER |
| CHANNELS: |
|
| SOURCE: |
COMPILED LISTS, DATABASE |
| PRIVACY: |
UNKNOWN |
| DMA?: |
YES - MEMBER |
| STATUS: |
STANDARD PROVIDER |
| GEO: |
USA |
| GENDER: |
47% FEMALE 53% MALE |
|
|
| AGE |
$5.00/M |
| BOOK BUYER |
$5.00/M |
| COMPUTER OWNER |
$5.00/M |
| CREDIT CARD HOLDER |
$5.00/M |
| DONOR |
$5.00/M |
| E-MAIL |
$25.00/M |
| ETHNICITY |
$5.00/M |
| GENDER |
$5.00/M |
| GEOGRAPHY |
$5.00/M |
| HOMEOWNER |
$5.00/M |
| HOTLINE |
$10.00/M |
| INCOME |
$5.00/M |
| LENGTH OF RESIDENCE |
$5.00/M |
| MAGAZINE SUBSCRIBER |
$5.00/M |
| MAIL ORDER BUYER |
$5.00/M |
| MARITAL STATUS |
$5.00/M |
| RELIGION |
$5.00/M |
| TELEPHONES |
$25.00/M |
| ADDRESSING |
| KEY CODING |
NOT AVAILABLE |
| CD-ROM/E-MAIL/FTP |
$75.00/F |
| PRESSURE SENSITIVE LABELS |
$15.00/M |
| TELEMARKETING CARDS |
$15.00/M |
|
