The Paragon Mailing List

A member of the Garden’s Alive! family of home and garden catalogs, The Paragon offers special gifts and home products that exude individuality and personal style.

SEGMENTS COUNTS THROUGH 12/31/2023
381,923 TOTAL UNIVERSE / BASE RATE $100.00/M
  PUBLISHERS AND FUNDRAISERS     $75.00/M
  **INACTIVE FILE***    
DESCRIPTION
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Featuring over 5,000 gifts out of the ordinary, The Paragon solves the great dilemma of “what to give” for any occasion. Its sophisticated shoppers choose from a wide variety of stylish apparel, unique décor, and personalized gift products for both work and home. As part of the Gardens Alive! family, the catalog conntinues to grow its customer base and add new products and categories.

 

Demographics:

• Majority Female

• 45-50 Average Age

• $75,000 Average Income

 

The Paragon is no longer mailing.  The file last mailed in November 2020.   

ORDERING INSTRUCTIONS
POPULARITY: 100
MARKET: CONSUMER
CHANNELS: Mailing List  
SOURCE: DIRECT RESPONSE 
PRIVACY: OPT-OUT 
DMA?: YES - MEMBER
STATUS: PREFERRED PROVIDER
GEO: USA 
GENDER: 86% FEMALE  
SELECTS
$100+ BUYERS   $37.00/M
$25+ BUYERS   $17.00/M
$50+ BUYERS   $27.00/M
$75+ BUYERS   $32.00/M
3RD PARTY BLOW IN   $9.00/M
GENDER/SEX   $9.00/M
SCF   $9.00/M
STATE   $9.00/M
ZIP   $9.00/M
ADDRESSING
KEY CODING  $2.50/M
EMAIL  $60.00/F
MAG TAPE  $30.00/F
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