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NASCAR enthusiasts buy over $1 billion worth of merchandise each year. Also, according to Nielsen Media Research, a company that measures television audiences worldwide, NASCAR is the second-highest rated sporting event on television behind football. Reach these passionate and affluent fans with the right offer and they will respond.
Demographics include age, gender, income and geography. Lifestyle selects include contributor, mail order buyer, occupation, hobby, travel interest, credit card, diet, sport interest, pet owner, investor, and more (add $10/M each).
NCOA processed quarterly.
Telephones are available for 1,137,000 records. (add $25/M)
Zip+4 appended
Minimum order 3,000 names.
Age:(add $10/M)
|
18-25
|
|
|
|
3,042,397
|
|
26-35
|
1,281,760
|
|
56-65
|
2,377,565
|
|
36-45
|
2,130,198
|
|
66+
|
2,235,316
|
State Counts:
|
AK
|
12,187
|
|
ID
|
56,000
|
|
MT
|
39,635
|
|
RI
|
31,844
|
|
AL
|
250,140
|
|
IL
|
460,013
|
|
NC
|
532,524
|
|
SC
|
233,432
|
|
AR
|
134,896
|
|
IN
|
416,573
|
|
ND
|
35,640
|
|
SD
|
39,856
|
|
AZ
|
169,351
|
|
KS
|
124,583
|
|
NE
|
76,628
|
|
TN
|
350,537
|
|
CA
|
653,738
|
|
KY
|
297,200
|
|
NH
|
53,219
|
|
TX
|
566,076
|
|
CO
|
130,087
|
|
LA
|
147,083
|
|
NJ
|
228,704
|
|
UT
|
66,578
|
|
CT
|
115,274
|
|
MA
|
157,272
|
|
NM
|
43,597
|
|
VA
|
346,852
|
|
DC
|
7,254
|
|
MD
|
209,761
|
|
NV
|
70,825
|
|
VT
|
33,212
|
|
DE
|
38,139
|
|
ME
|
77,413
|
|
NY
|
556,111
|
|
WA
|
173,887
|
|
FL
|
637,208
|
|
MI
|
519,353
|
|
OH
|
677,087
|
|
WI
|
353,916
|
|
GA
|
346,195
|
|
MN
|
233,813
|
|
OK
|
143,864
|
|
WV
|
123,677
|
|
HI
|
19,198
|
|
MO
|
288,915
|
|
OR
|
129,724
|
|
WY
|
20,006
|
|
IA
|
185,233
|
|
MS
|
122,982
|
|
PA
|
660,091
|
|
|
|
Suggested usage:
These responsive consumers are ideal prospects for auto racing and NASCAR related publications, videos and catalogs: NASCAR apparel, gifts, memorabilia and collectables and racing information. |
