HOUSEHOLDS WITH NEWBORNS Mailing List

Each year there are approximately 4 million births in the U.S. Once their baby is here they have to learn how to adjust to life with an infant. With all the recent changes, parents are continually seeking new ways to make their lives easier.

SEGMENTS COUNTS THROUGH 08/01/2025
5,108,378 TOTAL UNIVERSE / BASE RATE $95.00/M
 563,360 QUARTERLY HOTLINE     + $10.00/M
 169,039 MONTHLY HOTLINE     + $20.00/M
DESCRIPTION

Each year there are approximately 4 million births in the U.S. Once their baby is here they have to learn how to adjust to life with an infant. With all the recent changes, parents are continually seeking new ways to make their lives easier.

Parents with newborns can outspend childless couples two to one making them one of the largest consumer groups. This is an optimal time to contact them with a variety of “everything baby” offers and services. These little ones have nonstop needs and means nonstop purchasing.

These prospects are great for daycare offers, infant clothes, food, furniture and toys. Offers for insurance, financial planning, saving plans, cars and credit cards. Other items and offers include development toys, entertainment, music, new parent and baby publications and services.

ORDERING INSTRUCTIONS
MARKET: CONSUMER
CHANNELS: Mailing List Telephone List  
SOURCE: COMPILED LISTS, DIRECT RESPONSE 
PRIVACY: UNKNOWN 
DMA?: NO
STATUS: STANDARD PROVIDER
GEO: USA 
SELECTS
0-6 MONTH OLD BABIES   $5.00/M
1 MONTH RECENCY   $20.00/M
10-12 MONTH OLD BABIES   $5.00/M
3 MONTH RECENCY   $10.00/M
7-9 MONTH OLD BABIES   $5.00/M
ETHNICITY   $10.00/M
GENDER/SEX   $5.00/M
INCOME SELECT   $10.00/M
PHONE NUMBER   $100.00/M
SCF   $5.00/M
STATE   $5.00/M
ZIP   $5.00/M
ADDRESSING
KEY CODING  $5.00/M
CD ROM  $65.00/F
EMAIL  $65.00/F
NTH NAME  NO CHARGE
RUN CHARGE  $6.00/M
RUSH FEE  $50.00/F
ZIP + 4  NO CHARGE
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