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The Direct Mail Book Club – Audio Book Lovers file is comprised of avid readers that regularly purchase audio books through book clubs, catalogs, or through online services.
Who needs to actually read when you can conveniently listen to your favorite books in your car or workplace? And who needs a bookstore anymore when you can inexpensively and conveniently have your books delivered right to your door? Americans have jumped on board the “books-to-your-doorstep” train, to the tune of more than ten billion dollars a year. With this list, your mailer can tap into the book-buying revolution by reaching those who have made distance book purchases in the last twelve months.
These prospects are ideal for mailers offering books and book club services, magazines, catalogs, tapes and CDs, distance learning programs, computer-related offers and training, and much more! |
