|
COUNTS THROUGH 12/15/2025 |
|
|
| 4,077,530 |
TOTAL UNIVERSE / BASE RATE |
$80.00/M |
| 1,122,288 |
NYT BEST SELLERS SELECT |
$90.00/M
|
| 1,566,862 |
SCIFI SELECT |
$90.00/M
|
| 771,924 |
RELIGIOUS/INSPIRATIONAL SELECT |
$90.00/M
|
| 616,456 |
AUDIO BOOKS SELECT |
$90.00/M
|
|
|
|
The Direct Mail Book Club – Book Lovers by Interest masterfile is comprised of avid book readers that regularly purchase books through book clubs, catalogs, or through online services.
Who needs a bookstore anymore when you can inexpensively and conveniently have your books delivered right to your door? Americans have jumped on board the “books-to-your-doorstep” train, to the tune of more than ten billion dollars a year. With this list, your mailer can tap into the book-buying revolution by reaching those who have made distance book purchases in the last twelve months.
These prospects are ideal for mailers offering books and book club services, magazines, catalogs, tapes and CDs, distance learning programs, computer-related offers and training, and much more! |
|
| MARKET: |
CONSUMER |
| CHANNELS: |
|
| SOURCE: |
DIRECT RESPONSE |
| PRIVACY: |
UNKNOWN |
| DMA?: |
NO |
| STATUS: |
STANDARD PROVIDER |
| GEO: |
USA |
|
|
| AGE |
$10.00/M |
| GENDER/SEX |
$5.00/M |
| INCOME SELECT |
$10.00/M |
| PHONE NUMBER |
$100.00/M |
| SCF |
$5.00/M |
| STATE |
$5.00/M |
| ZIP |
$5.00/M |
| ADDRESSING |
| KEY CODING |
$5.00/M |
| CD ROM |
$65.00/F |
| EMAIL |
$65.00/F |
| NTH NAME |
NO CHARGE |
| RUN CHARGE |
$6.00/M |
| RUSH FEE |
$50.00/F |
| ZIP + 4 |
NO CHARGE |
|
