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It is said that being a grandparent is the reward for having children. Grandparents get to spoil and enjoy their grandchildren. Whether it is giving gifts or just spending time together, their grandchildren play an important role in their lives.
Grandparents spend about 27.5 billion dollars on their grandchildren. 72% of which are making purchases before the child is even born. With that kind of buying power you know these are prospects are highly responsive. These grandparents have all made a related purchase in the past 12 months via direct mail and/or the internet. Offers and merchandise can range from infancy of the child to adulthood.
We recommend apparel, toys, furniture, education material, memorabilia, savings plans, credit cards, housewares, pictures and photography, travel, general merchandise, gifts, publications and other services. |
