|
COUNTS THROUGH 12/05/2025 |
|
|
| 3,138,528 |
TOTAL UNIVERSE / BASE RATE |
$80.00/M |
| 1,804,423 |
PHONE |
+
$10.00/M
|
| 2,674,341 |
EMAIL |
+
$45.00/M
|
|
|
|
When the end of the summer draw near, these parents realize it is time to stock up on supplies for their children who are going back to school. This file is perfect for any marketing professional looking to reach out to parents in need of binders, pencils, art supplies, folders, notebooks, and much more for their children. These consumers are highly responsive and have self-reported buying school supplies for their kids. This mailing list is the most accurate and up-to-date database on the market, complete with postal, phone, and email data.
Recommended Usage
This database is recommended for many offers, such as office supplies, catalogs, computer related offers, family vacation deals, clothing, and much more.
Consider the Facts:
- In 2016, U.S. back-to-school shopping was approximately $68 billion
- In 2017, about 81% off parents planned to shop at mass merchants
How Our Data is Compiled
Our Back-to-School Shoppers Mailing List is derived from a multitude of public and proprietary feeds both online and offline including: surveys, self-reported individuals, and previous memberships/ purchase history. When you use our data, you are guaranteed accuracy and deliverability. Our compilation team processes the entire database against the National Change of Address (NCOA) file monthly. The list is also CASS certified to ensure further accuracy.
Popular Selections
Age
Gender
Geography
Ethnicity
Dwelling Type
Income
Number of Children
Marital Status
Stores
Credit Cards
|
|
| MARKET: |
CONSUMER |
| CHANNELS: |
|
| SOURCE: |
CATALOG, MEMBERSHIP, BUYERS, INTERNET/ON-LINE, OPT-IN E-MAIL, MASTERFILE ENHANCED, NEWSLETTER, TELEMARKETING, ATTENDEES, LIFESTYLE QUESTIONNAIRE, CREDIT CARDS, MULTI SOURCED, PUBLICATIONS, RETAIL/POP, CASH BUYERS, COUPON, REBATE, COMPILED LISTS, DIRECT RESPONSE |
| PRIVACY: |
OPT-IN |
| DMA?: |
NO |
| STATUS: |
PREFERRED PROVIDER |
| GEO: |
USA |
|
|
| AGE OF CHILDREN |
$5.00/M |
| CREDIT CARD |
$15.00/M |
| DWELLING TYPE |
$15.00/M |
| ETHNICITY |
$15.00/M |
| GENDER |
$10.00/M |
| GEO SELECT |
$5.00/M |
| INCOME |
$10.00/M |
| LIFESTYLE SELECT |
$15.00/M |
| MARITAL STATUS |
$10.00/M |
| NUMBER OF CHILDREN |
$10.00/M |
| SPOKEN LANGUAGE |
$15.00/M |
| STORES |
$15.00/M |
| ADDRESSING |
| KEY CODING |
NOT AVAILABLE |
| A/B SPLIT |
$100.00/F |
| CARRIER ROUTE |
|
| CD ROM |
$75.00/F |
| EMAIL |
$50.00/F |
| HTML CREATIVE |
$395.00/F |
| NTH NAME |
|
| RUSH FEE |
$100.00/F |
| ZIP + 4 |
|
|
