MOMSENSE! Mailing List

MOMSENSE is the list for marketers who want to reach the primary and most frequent purchaser in the household....MOM! Sourced from multiple channels these family shoppers have ordered through the mail and online. They have responded to surveys and have registered on websites that involve their top prioritiy...their children! Mothers are always looking for value and want offers of clothing, parenting publications, childrens furniture, groceries, insurance and more. Send them your offer today!

SEGMENTS COUNTS THROUGH 07/28/2025
7,400,000 TOTAL UNIVERSE / BASE RATE $85.00/M
 225,000 1 MONTH HOTLINE     + $16.00/M
 390,000 3 MONTH HOTLINE     + $16.00/M
 950,000 6 MONTH HOTLINE     + $16.00/M
 649,837 PRENATAL     + $16.00/M
 1,272,545 CHILD AGE 0-2 YEARS     + $16.00/M
 467,893 CHILD AGE 3-5     + $16.00/M
 853,190 CHILD AGE 6-10     + $16.00/M
 981,233 CHILD AGE 11-15     + $16.00/M
 990,981 CHILD AGE 16-17     + $16.00/M
  GEOGRAPHY     + $16.00/M
  AGE/INCOME     + $16.00/M
  HISPANIC ETHNICITY     + $16.00/M
  AFFLUENT FAMILIES/HHI $100K+     + $16.00/M
DESCRIPTION

MOMSENSE is the ultimate source for mothers with children who need clothing, toys, entertainment, music and dvd's, educational publications and services, books, infant paraphenalia, groceries, furniture and more. Mothers are always looking for value and want to spend their disposable income on their children. These parents are interested in offers of kid friendly brands that they know their children need and want. MOMSENSE households have opted in to recieve offers from marketers from newborns to teens. These women have purchased online, through direct mail or both. They have completed surveys regarding their families and have registered on sites that have kid friendly information that they want. With an average income of $50,000 these moms have credit cards and are not afraid to use them! MAIL ORDER BUYERS WITH CHILDREN ONLINE BUYERS WITH CHILDREN Marketers can reach mothers with newborns or mothers with tweens. Select by age group to target your offers. These consumers spend money on their children and are interested in receiving offers for parenting publications, books, toy catalogs, apparel, music and movies, entertainment, travel, sports, automobiles, credit cards, children's publications, college saving plans, insurance, membership, phone, cell phone and text messaging services and more. Send them your offer today!

ORDERING INSTRUCTIONS
MARKET: CONSUMER
CHANNELS: Mailing List Telephone List  
SOURCE: MULTI SOURCED, BUYERS 
PRIVACY: OPT-IN 
DMA?: NO
STATUS: STANDARD PROVIDER
GEO: USA 
GENDER: 100% FEMALE  
SELECTS
AFFLUENT FAMILIES/HHI $100K   $16.00/M
AGE RANGE   $16.00/M
CHILDS AGE RANGE SELECT   $16.00/M
GEO SELECT   $16.00/M
HISPANIC ETHNICITY   $16.00/M
HOME OWNER   $16.00/M
HOME VALUE   $16.00/M
HOUSEHOLD INCOME SELECT   $16.00/M
RECENCY   $16.00/M
ADDRESSING
KEY CODING  $5.00/M
CD ROM  $50.00/F
EMAIL  $50.00/F
FTP  $50.00/F
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